VP, Consumer Insights
I realized early on that technology is a key enabler of better experiences. After selling my college dissertation from Brunel University on corporate strategy and database marketing 17 years ago, I scored my first consulting engagement to build a marketing database for a database marketing company. Strange, yes, but a sign of the times when data was seen as the differentiator for the next phase in marketing. Having since worked with pioneers of first solutions in advertising, marketing and customer relationship management, Im constantly fusing marketing and technology to bridge the gap between brands and customers.
As the national lead of the design team (a group within consumer insights), Im tasked with translating business challenges into holistic, customer-centric, data-led solutions for a variety of Fortune 100 companies. I love working with some of the brightest, most inspiring individuals you could imagine, to architect and implement actionable insights and value generating experiences for the likes of Best Buy, Delta, Intel, Microsoft and Staples.
Prior to joining Razorfish, I headed up customer experience at Homechoice, the U.K.'s first digital TV platform. I also worked in management for Centrica plc, Organic, Inc. (the first interactive services firm) and SITEL Corporation (the first publicly traded, independent call center company).
Since swapping tea bags for coffee beans as part of my relocation from London to Seattle, Ive embraced U.S. MLS football (thats soccer to you Americans) as a Sounders FC season ticket holder. I also serve as an advisory board member for the University of Washington Business Extension Program.