Paul do Forno
SVP, Commerce and Content Practice Lead
Growing up as the youngest child in a large family, I was pretty lucky that my older brothers business always bought the best new computers which I got to use and program. That early experience fueled my love of technology and, as luck had it, I later attended the University of Waterloo, one of the best computer science schools in the world. During this time I witnessed the beginning of the online age via the Mosaic browser on a Sun workstation, and Ive worked on Internet/Web technology projects ever since.
I have more than 18 years of industry experience, previously with NCR, SapientNitro and Deloitte, mostly in omnichannel commerce roles that consisted of broad consulting, technology, digital experience and strategy. I have built service offerings and led large engagements in ecommerce involving high performance, globally distributed teams that integrated creative, business consulting and technology. Ive served companies such as Target, Hyatt Hotels, Victorias Secret, lululemon athletica, BMW, Borders, TE Connectivity, Scotts, Cardinal Health, Northern Telecom and the U.K.s National Health Service.
As senior vice president of omnichannel commerce and content, I lead a national, multi-discipline practice of user experience, strategists, business process, technology and research. Our goal is to help companies understand their customers journey and then align their strategies and solutions to their brand. My team works closely with the best partners in technology to deliver these solutions.
When people ask where Im from, the answer I give isnt exactly straightforward. Im originally from Chatham, Ontario, currently live in Chicago and prior to that, I spent 13 years in Columbus, Ohio. Oh, and my family is originally from Portugal. Ive managed to get three citizenships American, Canadian and Portuguese and along the way have come to speak fluent Portuguese in addition to English.